10 Best ThoughtSpot Alternatives & Competitors in 2024

Cem Ruso
Cem Ruso
October 10, 2024
October 10, 2024

ThoughtSpot is a software that helps you get answers to data-related questions with a business-friendly analytics experience that delivers AI-powered insights at the speed of thought.

People like ThoughtSpot because it's made for modern teams with a focus on fast, actionable insights for all.

However, when you need a tool with a comparatively smaller learning curve and something affordable, ThoughtSpot falls short.

In this article, I will tell you why you should try an alternative to ThoughtSpot and discuss the best ones in the market.

Why Do You Need a ThoughtSpot Alternative?

There are three main reasons why users switch from ThoughtSpot to one of its competitors:

  • ThoughtSpot has a significant learning curve.
  • It has poor UI/UX design that makes it hard to navigate.
  • It lacks customization options.

Reason 1: Significant Learning Curve

ThoughtSpot is less intuitive for users unfamiliar with business intelligence tools.

Oftentimes you'd need to configure many attributes in the backend to get things done or put the right fields in the right places.

Despite being AI-powered, ThoughtSpot requires some technical knowledge and analytical skills to harness its fullest potential.

For instance, building your query with words for more complicated questions can sometimes over-simplify or pull in the wrong parameters. 

Reason 2: Poor UI/UX Design Makes It Hard to Navigate

ThoughtSpot fails to deliver a top-notch user experience. Many reviews highlighted the challenges faced when working with data on the platform. 

For instance, if you want to add a new column to a table, you have to edit the database connection completely rather than just the table. 

Similarly, charts and visuals lack interactivity. You can’t zoom in and out of charts to get more or less granular insights. 

Reason 3: Lacks Customization Options

ThoughtSpot doesn't give you free-hands for customizing specific visuals or the dashboard in its entirety. You'd find it challenging to customize legend values or overlay your brand colors over the dashboard, something that ThoughtSpot alternatives like Domo does perfectly. 

What are the Best ThoughtSpot Alternatives and Competitors?

Some of the best alternatives to ThoughtSpot are:

  • Datapad: Track all your essential business metrics with stunning dashboards.
  • Tableau: Visual analytics platform that combines AI-powered analytics with enterprise-grade controls.
  • Looker Studio: Cloud-based data visualization tool. 
  • Power BI: AI-powered business intelligence and data visualization tool.
  • Domo: Cloud-based data integration, analytics, and BI platform.
  • GoodData: Cloud-based BI and analytics platform offering tools for data integration, analysis, and visualization. 
  • Luzmo: Embedded analytics platform that helps SaaS companies quickly integrate interactive dashboards into their products.
  • Qlik Sense: Modern, cloud-based analytics platform. 
  • Sisense: Comprehensive BI and analytics platform that lets you embed AI-powered analytics into your product.
  • Holistics: It’s a self-service BI platform and among the best alternatives to ThoughtSpot. 

1. Datapad

With Datapad, you can track all your essential business metrics with stunning dashboards.

The beauty of Datapad lies in its simplicity and ease of use. With this software, anyone from your team can start building reports in seconds with no technical knowledge needed.

It’s a go-to solution for agencies as Datapad makes onboarding new customers a piece of cake. It does so with the help of its 1-click templates and the feature of sharing performance reports with read-only links.

Datapad also makes it easy to collaborate as a team with the ability to drop comments on KPI cards.

The AI insights tool lets anyone detect anomalies in their data and provides actionable to-do items to increase performance.

Key Feature #1. Templates

Let’s face it; it’s tough to create reports for your business. You have a whole bunch of metrics to analyze and choose which of them will go into the report so as to design a perfect chart.

If you’re an agency and want to create the same reports for multiple clients, the process can soon become a nightmare for you.

But thanks to Datapad; it lets you do all this with just a few clicks.

With Datapad's template features, you can:

  • Choose the right template from a pre-built gallery and apply them in 1-click 
  • Build a custom dashboard and re-use it as a template by changing its sources
  • Share all connected data sources in the workspace with your teammates

‍Key Feature #2. Team Collaboration

When you have a tsunami of KPIs to track, it’s not a one-person job anymore. However, not all KPI dashboard tools let you bring your team on board. 

But Datapad lets you do so easily and quickly.

What’s more, assign individual team members tasks to handle, goals to achieve, and metrics to measure.

With Datapad's team collaboration feature, you can:

  • Get notified whenever there’s an update for any metrics and KPIs you track
  • Communicate around your metrics and KPIs with your team members
  • Get push notifications on your phone to stay updated with all your KPIs

Key Feature #3. Automated Reports & Scorecards

Wouldn't it be great if you could check your business KPIs first thing in the morning, straight from your inbox?

With our dashboard software, you can subscribe to any dashboard and receive daily email updates.

All you have to do is build a dashboard, click the subscribe button, and set your email preferences.

The best part is you can share reports with anyone, even emails outside of your organization or workspace.

Step 1: Subscribe to a dashboard

Step 2: Check your inbox

With Datapad’s report and scorecard automation, you can:

  • Subscribe to any dashboard
  • Receive daily highlights around all KPIs
  • Send reports to users in and outside of your organization
  • Customize the date range, calculation, and styling of KPIs

Pricing

Datapad has a free plan that lets you build 1 report with unlimited sources, unlimited users, and real-time data sync. But if you want to create more such reports, you can upgrade to one of the paid plans it offers:

  • Standard: $30 per month
  • Business: $200 per month

Pros and Cons

✅ Let’s you import KPIs from unlimited data sources in the free plan.

✅ Lets you subscribe to dashboards to get daily highlights.

❌ Variety of charts and graphs selection can be widened.

2. Tableau

Tableau is a visual analytics platform that combines AI-powered analytics with enterprise-grade controls. Its self-service analytics give users the tools for complete data exploration, from data preparation to consumption.

Features

  • Integrates with a wide range of data sources, including databases, spreadsheets, cloud-based services, and more.
  • Tableau Prep Builder makes it easier and faster to combine, shape, and clean data for analysis within the platform.
  • Use Tableau Pulse to proactively track changes and trends with augmented analytics, contextual summaries, and visual explanations.
  • Enjoy complete governance and up-to-date infrastructure with best-in-class security certification standards like SOCII and ISO.
  • Use APIs and developer tools to embed Tableau analytics into your products, applications, and web portals quickly.

Pricing

Tableau offers three paid plans to choose from: 

  • Tableau Creator: $75 per user per month
  • Tableau Explorer: $42 per user per month
  • Tableau Viewer: $15 per user per month

Pros and Cons

✅ Accessible across all devices.

✅ Excellent at analyzing large datasets.

❌ Has a steep learning curve for new users.

3. Looker Studio

Looker Studio is a cloud-based data visualization tool that transforms data into interactive dashboards and reports. Although not a direct alternative to ThoughtSpot, Google's Looker is great for visualizing data from spreadsheets and third-party data warehouses. 

Features

  • Offers a blank canvas coupled with a drag-and-drop builder to create stunning dashboards and reports from scratch.
  • Has an extensive gallery of ready-made, customizable reporting templates from in-house experts and the community to get a headstart.
  • Choose from over 80+ data visualization elements and widgets, including charts, graphs, pivot tables, scoreboards, and more.
  • Looker Studio's 1,000+ built-in and partner connectors make it possible to connect to virtually any kind of data stored across apps and data warehouses.
  • Invite team members to collaborate on reports or share reports via scheduled delivery, shareable links, or embeddable code.

Pricing

You can get started with Looker for free, but you must then contact its support team to get a tailored plan that suits your business needs.

Pros and Cons

✅ A familiar ribbon-style toolbar makes it easy to create reports.

✅ Real-time preview and version history gives more control over report creation.

❌ Unlike ThoughtSpot, Google's Looker lacks AI integration.

4. Power BI

Microsoft Power BI is an AI-powered business intelligence and data visualization tool offering a range of visualization options and data modeling capabilities. It's best suited for organizations that rely on Microsoft's ecosystem. 

Features

  • Has an extensive gallery of essential data visualization elements like bars and charts, tables, line graphs, scatter plots, and more.
  • Leverage Power Query Editor to prepare, transform, and harmonize data from analysis.
  • Power BI's enterprise-grade security, which involves AAD, row-level security (RLS), sensitivity labels, and other security measures, ensures that your data is served to the right people only.
  • Use anomaly detection to perform root cause analysis and find possible explanations for unusually high or low values in your database.
  • The Q & A visual in Power BI lets you ask questions about the data using natural language and receive answers using visuals.

Pricing

Power BI offers a free forever plan. Other than that, it has two paid subscriptions to choose from:

  • Power BI Pro: $10 per user per month
  • Power BI Premium: $20 per user per month

Pros and Cons

✅ Easily accessible from desktop, mobile, and web.

✅ Power BI's native integration with Microsoft apps makes it easy to develop and share reports across the organization,

❌ Out-dated system design leads to a poor user experience.

5. Domo

Domo is a cloud-based data integration, analytics, and BI platform. It's trusted by the likes of Cisco, Autodesk, Rakuten Marketing, and more brands for their data analysis needs. 

Features

  • Choose from over 150 chart types and thousands of custom maps powered by Domo's proprietary visualization engine, each uniquely created to visualize your data.
  • Build interactive dashboards and reports using handy tools like Beat Mode, variables, smart text, drill-down links, and more.
  • Has over 1,000+ pre-built connectors and custom API to facilitate data ingestion from popular data storages like Salesforce, SAP, Snowflake, Excel, and more.
  • Use Domo AI for chat-style data exploration, flexible model creation, forecasts, sentiment analysis, PII detection, and more augmented analysis for your data.
  • Create low-code business apps that automate processes and insights and streamline decision-making.

Pricing

Domo provides a generous 30-day trial with all premium features and unlimited users. Other than that, it offers three paid plans, Standard, Enterprise, and Business Critical, with custom pricing.

Pros and Cons

✅ An intuitive, drag-and-drop interface.

✅ Backend automatic scaling helps in dynamic scaling as your company grows.

❌ Users encounter performance issues with large datasets.

6. GoodData

GoodData is a cloud-based BI and analytics platform offering tools for data integration, analysis, and visualization. It powers around 50% of Fortune 500 companies by providing crucial KPI-related actionable insights and meeting customer needs.

Features

  • Pick from dozens of visualization types, filters, and smart data functions to create compelling dashboards and reports.
  • GoodData's FlexQuery, an experimental AI engine, lets you harmonize data for analysis, ask natural language questions, define new metrics, and lets you create and modify charts and dashboards.
  • Leverage semantic layers to transform complex data into reusable abstractions and context-aware metrics; easily refactor without breaking the analytics.
  • Offers connectors to 20+ popular data warehouses, including SnowFlake, Google BigQuery, and MySQL; also supports connecting your data via AWS PrivateLink.
  • Use Headless BI to swiftly migrate to another data warehouse without breaking the metrics used by end users and tools.

Pricing

GoodData offers a generous 30-day free trial, extendable with three premium plans:

  • Startup: $30 per user per month
  • Professional: $30 per user per month (+$1500 platform fee)
  • Enterprise: Custom pricing

Pros and Cons

✅ Offers an intuitive interface with semantic layers for easy self-service analytics.

✅ Affordable pricing plans for small teams.

❌ Levy heavy platform fees ($1500).

7. Luzmo

Luzmo is an embedded analytics platform that helps SaaS companies quickly integrate interactive dashboards into their products.

Its API-first approach allows users to effortlessly connect data from various sources, leverage AI to create stunning visualizations, and securely embed them within their platform.

Features

  • Offers an intuitive, drag-and-drop dashboard builder with preset themes and interactive visuals that allow drill-downs and one-click actions on visual insights.
  • Enjoy real-time collaboration with alerts, comments, dashboard sharing, and exports.
  • Integrates with a diverse range of apps and services via API and a growing library of 20+ data connectors.
  • Use Luzmo AI to transform blocks of text, screenshots, sketches, and design mockups into fully functional dashboards within minutes.

Pricing

Luzmo provides a 10-day free trial and three premium subscription models:

  • Basic: $995 per month
  • Pro: $2,050 per month
  • Elite: $3,100 per month

Pros and Cons

✅ Integrates well with your existing tech stack.

✅ Multi-tenant architecture enhances data security.

❌ No free plan is available.

8. Qlik Sense

Qlik Sense is a modern, cloud-based analytics platform empowering teams to generate AI-powered insights and predictions from raw data.

Features

  • Qlik offers 160+ native connectors to access and integrate data from third-party apps, repositories, and data warehouses.
  • Build interactive dashboards with data visualizations native to the platform, whether it's gridless layouts, stacked elements, or bespoke color schemes – Qlik has it all.
  • Use Qlik AutoML to create AI models, explore data, and run experiments without needing outside help.
  • Leverage Insight Advisor, Qlik's built-in AI assistant, to ask questions in chat style, understand your data, generate visualization, forecast insights, and perform ad hoc analysis in 10 languages.
  • Qlik Sense's alerts and notifications notify you of all the important changes in your data in real time.

Pricing

Qlik Sense offers a generous free trial followed by three premium plans:

  • Standard: $825 per month
  • Premium: $2,700 per month
  • Enterprise: Custom pricing

Pros and Cons

✅ Efficient in handling large data volumes.

✅ Highly customizable with open APIs and AutoML capabilities.

❌ Comes with a steep learning curve.

9. Sisense

Sisense is a comprehensive BI and analytics platform that lets you embed AI-powered analytics into your product using pro-code, low-code, and no-code capabilities.

Features

  • Has a drag-and-drop interface for creating dashboards with smart calculations and self-explanatory visuals accompanied by images, text, and videos.
  • Choose from over 100 data connectors and flexible data engines (live connections, Elastic Cache, or Hybrid approach) to access relevant data from popular data warehouses and cloud storage.
  • Leverage Sisense AI throughout to generate narratives and explanations from visuals or explore new insights that might otherwise be hidden or require heavy number crunching to uncover.
  • Use Sisense's Blox, which provides SDKs that act as an API to create customizable app-like experiences for your dashboard.

Pricing

Sisense also doesn't reveal its pricing. You can request a free trial and talk to their sales team for pricing.

Pros and Cons

✅ Dynamic APIs and SDKs allow a greater level of UI control while embedding analytics.

✅ Has robust architecture and provides Rest APIs to access the platform externally.

❌ Variables and parameters cannot be used in the front end.

10. Holistics

Holistics is a self-service BI platform and among the best alternatives to ThoughtSpot. Although it does not integrate AI natively, its comprehensive features allow it to work with and visualize data quite exceptionally.

Features

  • Holistics offers both low-code and no-code interfaces for creating compelling, reusable dashboards with interactive widgets and visuals.
  • Assists users with self-service exploration and auto-converts dashboard and reports date and time values to users' timezone.
  • Supports integrations with data warehouses and SQL data sources like Snowflake, and Presto for hassle-free data transformation.
  • Offers a range of data visualization elements, including some complex visuals like Geo Maps, Retention Heatmap, and Conversion Funnel.
  • Centralize and understand business crucial metrics and data using reusable data models, catalog, and lineage.

Pricing

Holistic offers a 14-day free trial. Plus, three paid plans:

  • Entry: $180 per month
  • Standard: $720 per month
  • Security Compliance Suite (SCS): $960 per month

Pros and Cons

✅ Exceptionally good customer service.

✅ User-friendly solution that allows power users to leverage their SQL skills to make the perfect reports.

❌ It is currently only limited to individual reports.

Wrapping Up

All the tools mentioned above are great alternatives to ThoughtSpot and successfully alleviate its drawbacks. 

I get it; data analysis and visualization are among the most important processes for any growing business. 

Unfortunately, ThoughtSpot has a learning curve, clunky UI/UX, and a significantly high monthly cost, which are the main reasons people opt for an alternative.

But how do you find out which ThoughtSpot alternative is right for you? 

Well, there’s no better way than signing up for free trials and judging products for yourself.

If you or your team don’t have the time to try every product on our list, sign up for Datapad, import your KPIs, and create stunning dashboards for you and your team.