We reviewed some of the best Agency Analytics alternatives, including Datapad, MatricsWatch, Swydo, Report Garden, OWOX, Singular, Reportz, Whatsgraph, and Oviond.

In this article, we have discussed all these free and paid alternatives, best for usage, and key features. 

We have also discussed how these platforms can help you create stunning dashboards, drill down data, and help in better decision-making by providing actionable insights, even better than Agency Analytics.

3 Reasons Why You Might Need an Agency Analytics Alternative?

#1. Poor Automated Reporting

A vital component of any marketing reporting tool is a user-friendly interface. However, Agency Analytics fails to provide it.

We came across reviews of the reporting interface being limited, clunky, and challenging to be worked upon. 

Besides a steep learning curve due to its poor interface, Agency Analytics also fails to provide not-so-user-friendly reports, which means that the cover pages of reports are unattractive. 

And, you can’t simply do anything to enhance it because of the limitations in customization options.

Moreover, you can’t present insights on a live report. We mean that even if you add insights to a report template, you can’t show live data on the report.

#2. Unfavorable Pricing

Agency Analytics revolves around a ‘per campaign basis’ pricing model.

For example, the starter plan, best for freelancers, is priced at $10/month/client campaign. The said price is accessible with a minimum purchase of 5 client campaigns.

While the agency plan is priced at $15/month/client campaign, with a minimum purchase of 10 client campaigns.

Overall, the pricing is not as competitive as we expect it to be. The per-client model pricing can burn a hole in your pocket if you want to scale from 1 to 100 clients.

#3. Lack of Personalization Options

Another reason to opt for Agency Analytics alternatives is the lack of white-labeling options.

The platform comes with a single white-label logo option, which isn't what many customers expect.

For the most part of it, personalizing your reports and marketing dashboards for your customers can be a great deal. But unfortunately, Agency Analytics doesn't stand at par with the expectations.

Now that you know why you need an Agency Analytics alternative, it’s time to explore your options.

9 Agency Analytics Alternatives You Must Try This Year

#1. Datapad

Datapad helps you track all essential metrics from stunning dashboards.

The beauty of Datapad lies in its simplicity and ease of use. With our tool, anyone in your team with zero technical knowledge can start building reports in mere seconds.

As a go-to solution for Agencies, Datapad makes it easy to onboard new customers with 1-click templates and share performance reports with read-only links.

Datapad also makes it easy to collaborate as a team with the ability to drop comments on KPI cards.

The AI insights tool lets anyone detect anomalies in their data and provides actionable to-do items to increase performance.

Key Feature #1. Templates

Creating reports for your business is no easy task. You have to determine a lot, from which metrics to choose to design the right charts.

If you are an agency and want to create the same reports for multiple clients, then this hassle becomes even more burdensome.

Guess what? Datapad lets you do all this with just a few clicks.

With Datapad's templating features, you can:

• Choose from a gallery of pre-designed templates and apply them with 1-click

• Build a custom dashboard and re-use it as a template by changing it's sources

• Share all connected data sources in the workspace with your teammates

‍Key Feature #2. Team Collaboration

Tracking KPIs isn't a one-person job when you have a lot of them; you need a team. But not all KPI dashboard tools let you bring your team on board. 

Guess what? Datapad lets you do it quickly and easily. 

Moreover, you can assign individual team members tasks to handle, goals to achieve, and metrics to measure.

With Datapad's team collaboration feature, you can:

• Get notified whenever there’s an update for any metrics and KPIs you track

• Communicate around your metrics and KPIs with your team members

• Get push notifications on your phone to stay updated with all your KPIs

Key Feature #3. Automated Reports & Scorecards

Wouldn't it be great if you could check your business KPIs first thing in the morning, straight from your inbox?

With our dashboard software, you can subscribe to any dashboard and receive daily email updates.

All you have to do is build a dashboard, click the subscribe button, and set your email preferences.

The best part is you can share reports with anyone, even emails outside of your organization or workspace.

Step 1: Subscribe to a dashboard

Step 2: Check your inbox

With Datapad’s report and scorecard automation, you can:

• Subscribe to any dashboard

• Receive daily highlights around all KPIs

• Send reports to users in and outside of your organization

• Customize the date range, calculation, and styling of KPIs

Pricing

Datapad has a free tier that includes 1 dashboard. If you want more, you can upgrade to the $30 Standard Plan, which includes 3 dashboards and scales with your usage. Datapad also offers a Business Plan tailored for agencies and includes dedicated customer support.

We are now offering an earlybird discount to all users, so it's a great time to sign up and give Datapad a spin.

#2. MetricsWatch

MetricsWatch is an excellent reporting platform that saves hours for you and your client with automated marketing reports.

The platform is used by the likes of Spotify, FreshWorks, Greyhound, and more, making it a reliable Agency Analytics alternative.

Who Is It For?

MetricsWatch is best for marketing agencies and startups to get analytics, advertising, and SEO reports.

Features

• Has an extensive library of pre-built report templates to choose from, which can be customized easily using the drag-and-drop builder

• Allows you to brand reports with your company’s logo, color palette, and name (white-labeling)

• Provides seamless integration to popular platforms like Facebook Ads, Google Search Console, Google Analytics, Google Ads, and more

• Easily share client reports directly via emails; automate email reporting by scheduling reports for recurring clients

• Has advanced filtering option to drill down data for hidden insights or segment metrics as per business needs

Pricing

MetricsWatch offers a 14-day risk-free trial period. Apart from this, it has a simple pricing model with three price plans:

• Starter: $29/month

• Pro: $50/month

• Premium: $100/month (for 25 reports)

Note: MetricsWatch also has an enterprise-grade plan, you can connect with their sales rep to get the best deal.

#3. Swydo

Swydo is a budget software that assists marketers in creating all-in-one customizable reports and dashboards to monitor business performance. It allows marketers to create campaign reports and dashboards effortlessly.

Who Is It For?

Swydo is a budget software that assists marketers in creating all-in-one customizable reports and dashboards to monitor business performance. It allows marketers to create campaign performance reports and dashboards effortlessly.

Features

• Quickly create fully customizable reports with pre-built dashboard templates; efficiently change multiple reports automatically by making changes to the master template

• Seamless integrations with 30+ data points to extract data and combine multiple KPIs to create custom metrics for your dashboards

• Get a bird-eye-view over client activities with centralized management

• Easily share reports via PDF, smart links, or on social networks and ensure that reports get delivered to clients with > 99% deliverability and automate resends for failed attempts

• Has an in-built automatic and editable translation that allows you to create reports in 14 different languages

Pricing

Swydo has a 14-day free trial period. After which, it requires you to pay per data source, starting at 10 data sources, for $39/month. It goes all the way up to 2000 data sources at $3,359 per month.

#4. ReportGarden

ReportGarden is a cloud-based marketing reporting tool that helps businesses pull data under one platform and create highly customizable performance reports within minutes.

The platform enables businesses to create live dashboards with real-time ads and analytics data that clients can easily access anytime and from anywhere.

Who Is It For?

ReportGarden is best for small to large online ad agencies and in-house marketing teams to create stunning performance reports, manage clients, and track SEO rankings on the go.

Features

• Has flexible drag and drop metrics that enable you to create custom analytical dashboards with crucial KPIs 

• Quickly create beautiful dashboards and stunning visuals of your metrics with tons of pre-built visualization widgets

• Offers a robust structure to identify conversion tracking paths and track interactions across multiple touchpoints and channels

• Automate your monthly reporting by scheduling reports to be generated and emailed directly to your clients'

• 50+ pre-built integrations to popular data sources and platforms for seamless data transfer to ReportGarden’s unified dashboard

Pricing

ReportGarden offers a 14-day free trial (no credit card required). Besides that, it has four premium plans, namely:

• Basic: $89/month

• Standard: $149/month

• Professional: $299/month

• Agency: $649/month

#5. OWOX

Owox is an award-winning dashboard and marketing software company specializing in no-code web analytics and BI products. 

Its products eliminate long work hours and help businesses consolidate, process, analyze, and extract meaningful insights from raw data.

Who Is It For?

OWOX is best for small to medium-sized enterprises and helps to simplify their data management and reporting processes.

Features

• Collect data from over 135+ marketing sources like Google BigQuery, Facebook, and more, to automatically analyze data quality and prevent data silos or errors

• Automatically merge sessions and setup unified dashboards for better analysis of marketing data

• Easily build custom reports by mixing cross-channel data and visualize data in Google Data Studio or Google Sheets within minutes

• Have your cookie expiration time extended to 2 years with OWOX’s first-party data collection

Pricing

OWOX offers a free forever plan that comes along with one data source. Apart from the free version, its pricing plans are based on the number of data sources you opt for. It goes like this:

• Marketing Data Plan: Starts from $55/month

• Reports & Attribution Plan: Starts from $970/month

OWOX also has an enterprise-grade plan tailored for data-intensive companies. You can connect with the OWOX sales rep to get a quote.

#6. Singular

Singular is the industry’s leading performance analytics and attribution software. It helps businesses with timely, accurate, and cross-platform analytics under a unified marketing dashboard.

Singular gives a new outlook to ROI with next-gen attributions and analytics combination. Moreover, it has the industry’s best fraud prevention service.

Who Is It For?

Singular is best suited for small to medium-sized marketing teams and individual marketing professionals.

Features

• Get access to in-depth analytics and accurate ROI with 8 layers of data filtering to maximize returns and outcomes

• Create stunning visualizations of your ad creatives and performance; use its advanced proprietary image recognition technology to automatically group creatives

• Customize your analytical views with the dimensions, metrics, and events that matter to your business

• Has a robust fraud prevention suit to ensure maximum protection against existing or upcoming threats

• Reliable customer support with a dedicated QA team and on-demand integrations

Pricing

Singular offers a 30-day free trial period. Additionally, it has three premium plans Standard, Premium, and Enterprise. However, there's no pricing mentioned on the official website. You can start your demo and, meanwhile, ask for a quote from their sales rep.

#7. Reportz

Reportz is a highly intuitive reporting platform that allows businesses to track real-time data from multiple marketing channels and reports under a centralized dashboard.

It’s an easy-to-use tool that enables you to create stunning reports in less than three minutes.

Who Is It For?

Reportz is an enterprise-grade dashboarding platform best suited for medium-sized businesses with 20 to 50 employees.

Features

• Get access to unlimited widgets and combine them to create comprehensive reports focusing on all the important metrics first

• Has an extensive library of highly customizable pre-built templates to choose from

• Use a mix of multiple KPIs to create custom metrics and formulas and drill down deeper into your analytics

• Comes along with a simple, intuitive design luring for a lower-learning curve and ease of data visualization

• Automatic data synchronizing and constant monitoring allow you to get real-time data updates and tracking

Pricing

Reportz offers a 15-day free trial of its platform. Besides that, it has three paid plans:

• Consultant: $49.50/month

• Agency: $192/month

• Enterprise: $602/month

Note: You can enjoy custom pricing based on the number of dashboards you require.

#8. Whatagraph

Whatagraph is a powerful marketing analytics visualization and automation platform that enables effortless marketing data collection, visualization, and analysis.

The platform helps businesses set up KPIs for each marketing channel, track expenses, and monitor business performance effortlessly.

Who Is It For?

Whatagraph is best-suited for marketing agencies and in-house marketing teams. It empowers them to build stunning business reports in minutes.

Features

• Allows you to blend data from multiple data points and present an overall performance overview into one unified dashboard

• Schedule automated reports for clients via emails or smart links; double-check your reports in review mode before hitting send

• Easily import data from 40+ integrations, including Google Sheets and Public API integrations

• Change colors, add logos, and use custom domains to build tailored reports by personalizing them for your brand 

• Has tons of highly customizable pre-built templates allowing you to quickly create marketing performance reports from scratch

Pricing

Whatagraph has a tailored pricing policy. It offers three premium plans; each one includes a 30-day money-back guarantee. 

• Professional: $199/month

• Premium: $299/month

Whatsgraph also offers enterprise-grade plans. However, it has custom pricing, so you need to connect with their sales rep to get a quote.

#9. Oviond

Oviond is a cross-channel reporting software making it easy for businesses to visualize, optimize, and automate business performance reporting.

The platform allows you to easily monitor and improve digital marketing performance with a stunning dashboard for your teams and clients.

Who Is It For?

Oviond is best for digital marketing agencies and professionals who find it difficult to manage and analyze their business's digital marketing performance.

Features

• 120+ digital marketing dashboard and reporting templates which allow you to migrate any existing dashboard to its platform for free

• Has an intuitive drag-and-drop dashboard builder for easy customizations

• In-built white labeling feature to personalize your dashboard for your clients and share them from a custom domain of your choice

• Quickly share dashboards and reports with clients via a shareable link, PDFs, or emails 

Pricing

Oviond comes along with a 15-day free trial period. Apart from this, it has four paid plans:

• Small Agency: $99/month

• Regular Agency: 199/month

• Large Agency: 399/month

• Enterprise: Contact the sales team

Keep All Your KPIs In Your Pocket? 

Evidently, the software mentioned above are the best alternative you can ever find for Agency Analytics. 

Among these, Datapad is undoubtedly a stand-alone KPI dashboarding software dominating the market with its flawless mobile optimization to support every dashboarding and analytical journey. 

Datapad is still free for early users, you can get the app from here.

Frequently Asked Questions (FAQs)

Q1. What is Agency Analytics?

Agency Analytics is an enterprise-grade no-code reporting software that allows businesses to collect, monitor, and analyze crucial business KPIs with easy-to-understand dashboards and reports.

Over 5,500 agencies, including Bonfire, Edge, Clix, and more, trust Agency Analytics for their dashboarding and reporting needs. 

Q2. Is Agency Analytics Free?

No, Agency Analytics offers a 14-day risk-free trial period. However, after the expiration of the trial period, you are asked to switch to one of its paid plans:

• Freelancer: $10/month/client

• Agency: $15/month/client

Q3. What Are Some Other Tools That You Can Use to Create Dashboards?

• Datapad: Tracking crucial metrics on mobile

• Databox: Collecting and analyzing data under one unified report

• Geckoboard: Track, monitor, and broadcast KPIs to meetings and conferences 

• DashThis: Best for advertising and marketing agencies along with freelancers  who indulge in marketing activities

• Plecto: Gamify analytical performance and team management process

• Metabase: BI tool for everyone in your team

• Power BI: Most powerful tool for analysing data

Read more: How to Build a KPI Dashboard in Excel?

Read more: 12 Best Dashboard Tools in 2022 [In Depth Guide]

‍