We recently reviewed some of the best Agency Analytics alternatives, including Datapad, MatricsWatch, Swydo, Report Garden, OWOX, Singular, Reportz, Whatsgraph, and Oviond.
In this article, we have discussed all these free and paid alternatives, best for usage, and key features.
We have also discussed how these platforms can help you create stunning dashboards, drill down data, and help in better decision-making by providing actionable insights, even better than Agency Analytics.
A vital component of any marketing reporting tool is a user-friendly interface. However, Agency Analytics fails to provide it.
We came across reviews of the reporting interface being limited, clunky, and challenging to be worked upon.
Besides a steep learning curve due to its poor interface, Agency Analytics also fails to provide not-so-user-friendly reports, which means that the cover pages of reports are unattractive.
And, you can’t simply do anything to enhance it because of the limitations in customization options.
Moreover, you can’t present insights on a live report. We mean that even if you add insights to a report template, you can’t show live data on the report.
Agency Analytics revolves around a ‘per campaign basis’ pricing model.
For example, the starter plan, best for freelancers, is priced at $10/month/client campaign. The said price is accessible with a minimum purchase of 5 client campaigns.
While the agency plan is priced at $15/month/client campaign, with a minimum purchase of 10 client campaigns.
Overall, the pricing is not as competitive as we expect it to be. The per-client model pricing can burn a hole in your pocket if you want to scale from 1 to 100 clients.
Another reason to opt for Agency Analytics alternatives is the lack of white-labeling options.
The platform comes with a single white-label logo option, which isn't what many customers expect.
For the most part of it, personalizing your reports and marketing dashboards for your customers can be a great deal. But unfortunately, Agency Analytics doesn't stand at par with the expectations.
Now that you know why you need an Agency Analytics alternative, it’s time to explore your options.
Datapad is a mobile-focused dashboarding and analytical software that lets you track all your business activities from a mobile app (iOS and Android).
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No matter where you are or planning to go, with Datapad, you get instant access to all the important KPIs with a click. Moreover, our app is highly mobile responsive, i.e., compatible with all known mobile screen sizes. Plus, no lags, of course.
Besides all these, Datapad comes packed with a lot of intuitive features.
Now, unless you are bossy, you always want your team to sync along with your work.
But with most software, it's challenging due to their web-based application made just for your PC or the stress of logging in repeatedly.
With Datapad, onboarding and assigning tasks to your team takes minutes. Plus, you can assign individual dashboards to members or invite them to a collaborative dashboard - the choice is yours!
You and your team can even comment under specific KPIs for instant communication.
Suppose you noticed something unusual in one of the KPI dashboards. You can easily comment on the KPI dashboard and send a real-time notification to your team.
The dedicated person can then work on your suggestion and reply under the same to keep the communication going.
With the team collaboration feature of Datapad, you can:
With Datapad, data transfer can be done within a few clicks. Our platform has both automatic and manual data import features.
If you wish to import data automatically, our robust APIs and integration can do it all for you.
Here’s how you can import data automatically.
Tap the ‘+’ go to ‘Use a data source’ and choose the integration you want.
Apart from this, you can also import data manually by pressing ‘Enter Manually’ and filling out the field like name, variables, goal, etc.
With the Data import features of Datapad, you can:
Datapad is amazingly configured for seamless functioning on mobile devices. Its dedicated mobile app helps you keep track of all your KPIs from anywhere around the world.
Basically, Datapad’s mobile dashboard app helps you in three significant ways:
Datapad is in its beta phase and is a free-to-use platform. If you want to be a part of this unique beta phase, fill out the form and join the waitlist.
Note: We’re currently doing 1-1 onboarding and setting everything up for you if you wish. You can include “1-1 onboarding” in the signup form so that we know, and we will take it from there.
MetricsWatch is an excellent reporting platform that saves hours for you and your client with automated marketing reports.
The platform is used by the likes of Spotify, FreshWorks, Greyhound, and more, making it a reliable Agency Analytics alternative.
MetricsWatch is best for marketing agencies and startups to get analytics, advertising, and SEO reports.
MetricsWatch offers a 14-day risk-free trial period. Apart from this, it has a simple pricing model with three price plans:
Note: MetricsWatch also has an enterprise-grade plan, you can connect with their sales rep to get the best deal.
Swydo is a budget software that assists marketers in creating all-in-one customizable reports and dashboards to monitor business performance. It allows marketers to create campaign reports and dashboards effortlessly.
Swydo is a budget software that assists marketers in creating all-in-one customizable reports and dashboards to monitor business performance. It allows marketers to create campaign performance reports and dashboards effortlessly.
Swydo has a 14-day free trial period. After which, it requires you to pay per data source, starting at 10 data sources, for $39/month. It goes all the way up to 2000 data sources at $3,359 per month.
ReportGarden is a cloud-based marketing reporting tool that helps businesses pull data under one platform and create highly customizable performance reports within minutes.
The platform enables businesses to create live dashboards with real-time ads and analytics data that clients can easily access anytime and from anywhere.
ReportGarden is best for small to large online ad agencies and in-house marketing teams to create stunning performance reports, manage clients, and track SEO rankings on the go.
ReportGarden offers a 14-day free trial (no credit card required). Besides that, it has four premium plans, namely:
Owox is an award-winning dashboard and marketing software company specializing in no-code web analytics and BI products.
Its products eliminate long work hours and help businesses consolidate, process, analyze, and extract meaningful insights from raw data.
OWOX is best for small to medium-sized enterprises and helps to simplify their data management and reporting processes.
OWOX offers a free forever plan that comes along with one data source. Apart from the free version, its pricing plans are based on the number of data sources you opt for. It goes like this:
OWOX also has an enterprise-grade plan tailored for data-intensive companies. You can connect with the OWOX sales rep to get a quote.
Singular is the industry’s leading performance analytics and attribution software. It helps businesses with timely, accurate, and cross-platform analytics under a unified marketing dashboard.
Singular gives a new outlook to ROI with next-gen attributions and analytics combination. Moreover, it has the industry’s best fraud prevention service.
Singular is best suited for small to medium-sized marketing teams and individual marketing professionals.
Singular offers a 30-day free trial period. Additionally, it has three premium plans Standard, Premium, and Enterprise. However, there's no pricing mentioned on the official website. You can start your demo and, meanwhile, ask for a quote from their sales rep.
Reportz is a highly intuitive reporting platform that allows businesses to track real-time data from multiple marketing channels and reports under a centralized dashboard.
It’s an easy-to-use tool that enables you to create stunning reports in less than three minutes.
Reportz is an enterprise-grade dashboarding platform best suited for medium-sized businesses with 20 to 50 employees.
Reportz offers a 15-day free trial of its platform. Besides that, it has three paid plans:
Note: You can enjoy custom pricing based on the number of dashboards you require.
Whatagraph is a powerful marketing analytics visualization and automation platform that enables effortless marketing data collection, visualization, and analysis.
The platform helps businesses set up KPIs for each marketing channel, track expenses, and monitor business performance effortlessly.
Whatagraph is best-suited for marketing agencies and in-house marketing teams. It empowers them to build stunning business reports in minutes.
Whatagraph has a tailored pricing policy. It offers three premium plans; each one includes a 30-day money-back guarantee.
Whatsgraph also offers enterprise-grade plans. However, it has custom pricing, so you need to connect with their sales rep to get a quote.
Oviond is a cross-channel reporting software making it easy for businesses to visualize, optimize, and automate business performance reporting.
The platform allows you to easily monitor and improve digital marketing performance with a stunning dashboard for your teams and clients.
Oviond is best for digital marketing agencies and professionals who find it difficult to manage and analyze their business's digital marketing performance.
Oviond comes along with a 15-day free trial period. Apart from this, it has four paid plans:
Evidently, the software mentioned above are the best alternative you can ever find for Agency Analytics.
Among these, Datapad is undoubtedly a stand-alone KPI dashboarding software dominating the market with its flawless mobile optimization to support every dashboarding and analytical journey.
Datapad is still free for early users, you can get the app from here.
Agency Analytics is an enterprise-grade no-code reporting software that allows businesses to collect, monitor, and analyze crucial business KPIs with easy-to-understand dashboards and reports.
Over 5,500 agencies, including Bonfire, Edge, Clix, and more, trust Agency Analytics for their dashboarding and reporting needs.
No, Agency Analytics offers a 14-day risk-free trial period. However, after the expiration of the trial period, you are asked to switch to one of its paid plans:
Read more: How to Build a KPI Dashboard in Excel?
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