We Reviewed Top 9 Google Data Studio Alternatives, and Here is Our Review [2022]

John Ozuysal
John Ozuysal
November 21, 2022
November 21, 2022

Some of the best Google Data Studio alternatives for easy tracking of KPIs are Datapad, Looker, Databox, InetSoft, Grow, Infogram, Agency Analytics, DashThis, and Geckoboard.

In this guide, you will find a full comparison between these Data Studio alternatives and know why they’re better.

Disclaimer: The information below is accurate as of September 5, 2022.

Why Might You Look for Google Data Studio Alternatives?

Reason #1. Report Creation Takes Too Long 

Although you get several pre-built report templates, they're all not perfect for copy-pasting purposes. You often need to spend a lot of time customizing the report as per your requirements.

For the most part, data collection and visualization get more challenging as you scale up with Google Data Studio. You start encountering frequent delays in updating sources and lags in refreshing and stacking data.

G2 review google data studio

Even though you have already spent enough time figuring out the perfect bars and graphs to represent your data, these additional delays might waste your time.

Reason #2. Lack of Real-Time Updates

Real-time updation of data is also an issue with Google Data Studio. We came across several complaints from data researchers about how long it takes to obtain data that is 100% accurate.

G2 review google data studio

Although the platform is backed by plugins to combat the issue, when it comes to creating up-to-date reports, the user interface is something you would still dislike.

Similarly, Google Data Studio lags when using real-time data and report connections as queries get more complicated and lengthy. 

Reason #3. Limited Customization Options

Google Data Studio isn't a suitable solution for large agencies and organizations with large clientele and several KPIs to track. You may ask why.

G2 review google data studio

Data Studio limits you with the number of charting options you can use for data visualizations. You must know that with Google Data Studio, you're limited to as low as 50 components and data points per page. 

Although the platform provides an interactive user experience, advanced users may find the customization features lacking compared to other business intelligence and data visualization tools.

Reason #4. Lack of APIs and Integrations

Lastly, among the weaknesses mentioned above, the lack of APIs for automation and the limited data sources is something that you will crave when using Google Data Studio.

In today's hyper-competitive business environment, automation is a sought-after feature for any tool, irrespective of its functions and purpose. 

For example, top-performing agencies often need ad-hoc data delivered daily or at least weekly, in addition to monthly or quarterly reports.

While that's possible using manual processes in Google Data Studio, the absence of any way to reliably employ agency automation (without employing workarounds) can quickly throw a wrench in your reporting workflows. 

When talking about integrations, there's no doubt that Google Data Studio provides seamless integrations within Google's ecosystem. However, the same becomes complicated when you want to source data from a third-party application.

G2 review google data studio

The lack of native integrations to popular data sources like HubSpot or Salesforce might turn out to be a problem for users.

What are the Best Alternatives to Google Data Studio?

  • Datapad: Best all-in-one mobile-first alternative for Google Data Studio
  • Looker: Well-integrated into Google’s ecosystem
  • Databox: Do complex data visualizations with ease
  • InetSoft: Comes with unique data mashup technology
  • Grow: No-code BI and data visualization
  • Infogram: Beautiful dashboards and visualization elements
  • Agency Analytics: Build for agencies to send across white-labeled reports
  • DashThis: Automated marketing reporting software
  • Geckoboard: Easy to share dashboards on TV screens and with teammates
  • Qlik Sense: Extensible and customizable APIs
google data studio alternatives comparison table

It’s now time to review the above-mentioned alternatives in detail. 

#1. Datapad

Datapad is a popular data visualization tool in the mobile-first KPI dashboarding category. Its mobile-only KPI tracking software allows you to collect, monitor, analyze, and present data with easy-to-understand visuals.  

Who Is It For? 

Datapad is for young entrepreneurs and store owners who are in the initial phase of their business. Being a mobile-friendly software, you can get instant access to KPIs from anywhere around the world.

Key Feature #1. Access KPIs on the Go

datapad dashboard overview

Datapad's intuitive mobile app helps you access all your KPIs at your fingertips. No juggling between emails and spreadsheets; your data is always with you.

You can track, edit, monitor, and even get real-time alerts of critical KPIs hassle-free. Our mobile app is optimized for blazing-fast performance, which ensures smooth navigation and flexibility throughout the device. 

What's more, Datapad can be used on any small-screen device. It's tried and tested for compatibility on all known devices. 

With Datapad’s mobile-first approach, you can 

  • Access KPIs on the go
  • Track KPIs from anywhere in the world
  • Track KPIs in minutes instead of hours

Key Feature #2. Team Collaborations

Team collaboration is the most talked about feature of our tool.

That's because we slightly innovated with it. 😉

Unlike any other tool, you can simply comment under a metric to strike a conversation in Datapad. 

datapad commenting feature

For example, suppose you’re in the mountains enjoying your coffee and scrolling through your KPIs. Somewhere between the green lines, you see trembling KPIs going down drastically. Apart from being anxious (that we can't control), you can simply bail yourself out by commenting under that KPI.

As you press send, your team gets alerted of your comment in real-time despite being miles away from you. Now, it's the expert responsible for the job who has to fulfill their duty. 

Datapad also sends you push notifications whenever your chosen KPIs go up or down your set threshold.

Datapad's team collaboration feature lets you:

  • Quickly onboard your team
  • Assign tasks, analyze, and monitor the team's performance
  • Comment under metrics for real-time collaboration
  • Set automated alerts for KPIs and messages
  • Get better decision-making under time-sensitive situations

Key Feature #3. Ease of Data Import

Importing data to your Datapad dashboard is more straightforward than buying tacos 🌮. Our 1-click integrations help you transfer all your data into the app within minutes.

Though, Datapad gives you the freedom to choose between automatic and manual data entry.

If you want to import tons of data with a click, you can opt for one-click integrations to Google Sheets, Google Analytics, MySQL database, and more.

Otherwise, to collect and analyze data of your choice, you can simply perform manual data transfer; it's accessible both ways.

Pricing

Datapad is a free-for-all tool. It's currently in its initial phases, and we're doing 1-1 onboarding to help you get through our tool. Just sign up to the platform and track KPIs on the go.

How Does Datapad Compare to Google Data Studio?

Comparatively, both platforms are free to use. However, Google Data Studio comes with a steep learning curve for novice users. Datapad, on the other hand, is an easy-to-use tool with a fantastic user interface.

When it comes to automation and customization flexibility, again, Google Data Studio lacks behind in many ways. Here're a few other reasons why Datapad can be a better alternative to Google Data Studio.

3 Reasons Why You Shouldn't Use Google Data Studio

#1. If You Want to Do a Deep Data Analysis and Not Have a Quick Overview of Your Data

With Google Data Studio, you can't drill down data as much as you can with Datapad or any other KPI dashboarding tool.

Although it’s a free tool, you need some depth to analyze KPIs and make data-driven decisions.

It’s crucial because your company’s growth depends on results that come out of KPI tracking.

#2. You Don't Want to Have a Mobile-Only Experience 

Mobile phones, being your closest family member, helps you in every possible way. And you expect your dashboarding tools to be mobile-friendly, right?

Unfortunately, Google Data Studio canvas doesn't have a responsive design. This means your dashboard won't fit your mobile screens.

And even if it does (miracles happen, you know), you are bound to stare at this because editing an unresponsive dashboard would be a headache. 

#3. You Need Several Integrations

Google Data Studio isn't a great choice if you're a large organization with a lot of data to monitor for different layers and departments. 

Although the platform is well-integrated into Google's ecosystem, sourcing data from an external source is time-consuming. 

Plus, the tool lacks integrations to some popular platforms like HubSpot and Salesforce. 

#2. Looker

Looker homepage

Looker, a product of Google's ecosystem, is a leading data visualization and analytics tool that helps you visualize your data to tell better stories.

It's an enterprise-grade platform for BI, data applications, and embedded analytics to help you explore and share actionable insights in real time.

Who Is It For?

Looker is a modern dashboarding platform used by over 160 companies, including Square, TypeForm, 9GAG, and more. It's best for market researchers and data-driven enterprises who want to explore data.

Features

  • Has interactive and dynamic dashboards that give the flexibility to drill-down data and get a bird's-eye view of operations
  • Choose from an extensive gallery of data visualization elements such as funnels, Maps, and combined charts, or create your own visuals
  • Quickly connect with multiple databases via BigQuery, Redshift, Snowflake, and 50+ supported SQL dialects
  • Easily manage access to your data down to the user level with encryption key management architecture
  • Supports data modeling and ad-hoc reporting to create custom metrics for granular insights

Pricing

Looker offers a free trial. You can request a demo of the software. However, it doesn't have any pricing information mentioned on its official website. You can request a quote from their pricing page.

Looker pricing

Pros and Cons

Pros

✅ Reliable customer support

✅ Easily share reports and dashboards via smart URLs

Cons

❌ Steep learning curve (difficulty on onboarding teams)

❌ Lacks visualization and customization capabilities

❌ Slows down when processing complex data

#3. Databox

databox homepage

Databox is an award-winning dashboarding and business intelligence platform that helps you and your team quickly connect your data, build and share reports, monitor trends, and discover insights. Everything from a unified dashboard and in real-time.

Unlike Google Data Studio, Databox has a dedicated mobile app. More than 20,000+ businesses have benefited from the magic of Databox. 

Who Is It For?

Databox is suitable for small to large businesses and offers mobile apps for iOS and Android devices.

Features

  • Over 200+ pre-built report templates and thousands of data visualization options to quickly build dashboards and reports
  • Easily customize your dashboard with its intuitive designer tool - no coding required
  • Integrations with 75+ popular tools; import data from SQL database, Google Sheets, or Zapier
  • Quickly blend data from multiple sources to create custom metrics and get a granular view of overall business performance
  • Get performance alerts via email, Slack, or in-app notification and discover trends quicker

Pricing

Databox offers a free-forever plan that includes 3 Data Source Connections, all standard features, and 60+ Databox Integrations. Apart from this, Databox has three premium plans:

  • Starter: $91/month
  • Professional: $169/month
  • Performer: $289/month
databox pricing

Pros and Cons

Pros

✅Has a dedicated mobile app

✅Ample amount of integrations and data connectors

✅Stunning data visualizations

✅Easy-to-customize and share dashboards

Cons

❌No Youtube integration

❌Steep learning curve (requires time for training)

#4. InetSoft

Inetsoft homepage

InetSoft is an easy, agile, and robust BI and dashboarding software that helps businesses blend data from multiple sources and present them with stunning visuals under one unified dashboard.

Who Is It For?

InetSoft's users range from Fortune 500 organizations to power users, data scientists, and small businesses.

Features

  • Has a 100% responsive web application that adapts to all devices and ensures maximum self-service
  • Interactive dashboards that are already wired with built-in interactions and customization to enable an end-user analysis
  • Enable role-based management to selectively grant access to who can view and edit data and visual elements
  • Leverage InetSoft's on-demand mini-warehouse that mashes up all sources with a high-performance data engine
  • Unique data mashup technology and in-built machine learning engine that enables administrators to mix data from multiple sources and generate accurate insights

Pricing

InetSoft offers free-forever individual and business plans. Besides this, it has two other plans:

  • Growth: $165/month
  • Enterprise: Contact Sales
inetsoft pricing

Pros and Cons

Pros

✅Architecture is open to easy integrations and data modules

✅Allows to translate or localize your dashboard

✅Reliable customer support

Cons

❌Outdated UI/UX

❌Intricate data blocks can be challenging to manage

#5. Grow

grow homepage

Grow is a no-code BI and analytics platform empowering data-driven leaders and business owners to make progressive business decisions.

The platform allows you to create highly customizable dashboards for monitoring business performance and key activities across your organization.

Who Is It For?

Grow is a cloud-based platform best suited for small to medium-sized enterprises for their KPI tracking and data visualization needs.

Features

  • In-built ETL and data prep technology to prepare, cleanse, and transform data across multiple data sources; integrations with HubSpot, Shopify, and more popular platforms
  • Has an extensive gallery of data visualization elements, including pre-built charts, bubbles, tables, maps, and more, to quickly visualize datasets
  • Use dashboard filtering to dynamically change displayed metrics data based on date, number, or category
  • Easily share dashboards via email, smart URLs, or instantly post an individual post on Slack channels
  • White-label dashboards and reports before sending them across to your clients or investors 

Pricing

Grow has no pricing mentioned on its official website. However, you can request a free trial and test the product yourself.

grow pricing

Pros and Cons

Pros

✅No-code platform (best for non-technical users)

✅Well-integrated with popular tools and platforms

✅Highly customizable dashboards with great user-interface

Cons

❌Takes a long time to update specific categories

❌Lags in ‘real-time’ data updation

#6. Infogram 

Infogram homepage

Infogram is an intuitive visualization tool that empowers teams to create infographics, reports, data dashboards, and pictorial representations of all kinds. 

Infogram is not entirely a KPI dashboarding tool, but when it comes to data visualizations, it has the most amazing collection of visualization elements, among other tools.

Who Is It For?

Infographic is for marketing teams, business teams, early-stage designers, and professionals who want to transform their raw and messy data into stunning visualizations.

Features

  • Has an extensive gallery of the pre-built dashboard and report templates with an intuitive interface that's easy to play around with and learn
  • Choose from a pictorial library of graphs, charts, infographics, and other visual elements to quickly create stunning visuals
  • Scorecards to gamify certain data elements and provide analytical guidance; library of historical snapshots for quick reference 
  • Enable role-based management to control who can view/access/edit data; create custom tracking links and share them with clients
  • Uses state-of-the-art technologies to offer the best possible experience for the web and mobile devices

Pricing

Infogram offers a free-forever plan with 37+ interactive charts and up to 10 projects. Apart from this, it has three premium plans, namely:

  • Pro: $25/month
  • Business: $79/month
  • Team: $179/month
  • Enterprise: Contact the sales team
Infogram pricing

Pros and Cons

Pros

✅Easy for non-technical professionals with a simple interface to visualize data 

✅Satisfactory amount of charts and graphs

✅Easier integration with standalone landing pages and social embed

✅Mobile responsiveness

Cons

❌Doesn’t support complex visualizations with multiple layers of data and dependability

❌Inability to add custom class or CSS style sheets

❌Inability to download charts and graphs (until you have a pro, business, or enterprise plan)

#7. Agency Analytics 

Agency Analytics homepage

Agency analytics is the only agency-first platform to offer data visualization needed by small to large agencies, mainly in the marketing services sector. It gives you the freedom to create stunning dashboards connecting all your clients under one roof.

Who Is It For?

Agency Analytics is for agencies and professionals who provide branding and marketing services to a set of customers and want to share live reports.

Features 

  • Over 70+ integrations with popular marketing platforms (new integrations released frequently)
  • Use its intuitive drag-and-drop report builder to customize the look and feel of your dashboard 
  • Comes with a white-label feature to create fully branded reports featuring your logo and colors and host them on your domain
  • Has a full suite of SEO tools to Track keyword rankings, perform a site audit, and monitor backlinks

Pricing

Agency Analytics offers a 14-day risk-free trial. After which it has three premium plans:

  • Freelancer: $12/month
  • Agency: $18/month
  • Enterprise: Custom Pricing
Agency Analytics pricing

Pros and Cons 

Pros

✅Impactful and numerous integrations

✅Clear and secure data handling 

✅Excellent customer support 

Cons

❌Unable to process complex databases

❌Inefficient and flawed conversion and goal tracking in some cases 

#8. DashThis

Dashthis homepage

DashThis is a cloud-based automated marketing reporting tool that allows users to create custom dashboards and streamline their reporting process hassle-free.

Who Is It For?

DashThis is for digital marketers and agencies who thrive on data-driven insights in a cost-effective manner.

Features

  • Easily import data from multiple data sources with over 30+ integration to popular marketing platforms
  • Quickly create beautiful and insight-driven dashboards with pre-built templates and 500+ custom KPIs
  • Share dashboards via email, smart URLs, and in multiple formats with a single click; schedule automated report sharing via email
  • Use the white-label feature to create custom dashboard URLs, customize the dashboard with your brand logo, colors, and tailor-made widgets

Pricing

DashThis has a 15-day free trial period, after which the platform offers four premium plans, namely:

  • Individual: $39/month
  • Professional: $129/month
  • Business: $249/month
  • Standard: $399/month
dashthis pricing

Pros and Cons

Pros

✅Easy to use with quick setup

✅In-depth functionality and flexibility

✅Reliable customer support

Cons

❌ Pricing policy is complicated (price increases with an increase in the number of dashboard creations)

#9. Geckoboard

Geckoboard homepage

Geckoboard helps you create a professional real-time dashboard in a matter of minutes. Its robust integrations and user-friendly interface allow anyone to build dashboards and track KPIs on the go.

Who Is It For?

Geckoboard is trusted by 1000s of data-driven organizations, including Airbnb, BuzzSumo, and more. It's perfect for everyone - company, investor, marketing, sales, support, ecommerce departments, and more.

Features

  • Quickly import data from over 80+ data sources, including Google Analytics, Google Sheets, Zendesk, and Salesforce
  • Use advanced filters to select the exact metrics and ranges to track; choose from a range of templates to display data via stunning visuals
  • Generate smart links to share live dashboards via email or embed them into a website landing page
  • Automatically share screenshots of your dashboards via emails or Slack on a daily/weekly/monthly basis
  • Has display-to-TV feature to broadcast live dashboards to a wider audience; use mobile to check dashboards on the go

Pricing

Geckoboard offers a free plan which includes a single spreadsheet-powered dashboard. Apart from this, it has three premium plans:

  • Essential: $49/month
  • Pro: $99/month
  • Scale: $699/month (Enterprise-grade)
Geckoboard pricing

Pros and Cons

Pros

✅Come with a lot of integrations

✅Can build mobile-friendly dashboards

✅Easy to share live dashboards

Cons

❌No dedicated mobile app

❌Free version offers a single dashboard

Keep All Your KPIs In Your Pocket?

Unlike the tools mentioned above, which have some pros, cons, complexity, or expensive price attached to them. Datapad is a standalone software that assists you in managing your business hassle-free.

You don't even require a desktop setup to use our tool. Our app is configured to work on all types of mobile devices. 

But that's just not it!

Datapad lets you track all your KPIs in one place; it doesn’t make you switch between the web app and the mobile app for data updation or customization.

Sign up to our platform, download the app, and get started in no time.

Read more:

Redash alternatives

Power BI Alternatives

12 Best Dashboard Tools in 2022 [In Depth Guide]