Some of the best ecommerce analytics tools for scaling your business are Datapad, DashThis, Geckoboard, Crazy Egg, Kiss Metrics, Woopra, Glew, SuperMetrics, Matomo, Optimizely, A/B Tasty, and Kameleoon.
In this guide, you will find a detailed review of all the above-mentioned software and know why you need them to build an ecommerce empire.
In the world of savvy shoppers, ecommerce analytics refers to any tool or strategy designed to extract actionable insights from a large pile of data. Because ecommerce in itself is a virtual space, every activity performed by clients or customers is accumulated in the form of data.
FACT: More data was created in 2021 than what was created during the previous 5000 years. For obvious reasons!
But unfortunately, in the same amount of time, the average cart abandonment rate is rising day by day.
That means at least seven out of ten shoppers won’t complete their transaction. Here’s where ecommerce analytics can help.
Ecommerce analytics can offer valuable insights into your clients' shopping behavior and the customer journey, from discovery to customer acquisition.
With the evolution in consumer demand, the ecommerce market is set for record sales.
According to Statista, the number of online shoppers is expected to reach 2.14 billion in 2021, up from 1.66 billion global digital buyers in 2016.
So, there's a boom, there's a pool of buyers, but there isn't a proper system to measure and analyze the trends pulling in or waving off your customers. Or is there?
Indeed there is!
E-commerce analytics helps you make good data-driven decisions by providing you with customer behavioral insights.
It allows you to:
Now that you know the basics of ecommerce analytics let's look at the top analytics tools you can try to track metrics and KPIs the right way.
Datapad is a leading KPI tracking and dashboarding tool that helps businesses collect, monitor, and analyze important KPIs via their mobile phones.
Its mobile-first interface helps you to manage your ecommerce business from anywhere around the world. All it needs is a reliable internet connection to get started.
What’s more, our dedicated mobile app is optimized for seamless functioning on all mobile devices.
With Datapad, team onboarding and collaborations are no big deal. Our software is architectured in a way that allows you to easily onboard your team, assign tasks, and monitor task progress while on the go.
Moreover, you can easily collaborate with your team on your ecommerce KPIs by commenting under your preferred KPI dashboard.
For example, if you want a certain KPI to be taken care of, you can simply comment under it. Then after, your team gets a real-time notification about your comment, and the dedicated person can work on your suggestions.
Briefly speaking, here’s what our tool offers with respect to team collaborations:
Unlike other tools, Datapad offers an effortless data importing process. Our platform is integrated with multiple popular data sources allowing you to transfer bulky data into your dashboard within a few clicks.
Apart from this, our platform has both automatic and manual data import features.
If you wish to import data automatically, our robust integrations can do it all for you.
Or, if you want to take matters into your own hands, you can opt for manual data processing.
With Datapad's easy manual and auto data transfer, you can:
With Datapad, you’re no more limited to customizations. Our platform allows you to customize every section of your dashboard, ranging from texts to images and colors to KPI cards.
You’re in control of the way you want to present your data to teams or stakeholders. Moreover, our intuitive drag-and-drop builder makes it easy for anyone to customize dashboards in Datapad - no coding or technical jargon required.
Datapad is in its beta version and is currently free to use. Want to be an early adopter? Fill out the form, and we will get back to you in no time.
Note: We're currently doing 1-1 onboarding and setting everything up for you if you wish. If you want us to set up everything for you, just include "1-1 onboarding" in the sign-up form, and we will contact you.
DashThis is a cloud-based automated marketing reporting tool that helps marketers save hours of work and create stunning dashboards within minutes.
It’s an easy-to-use and versatile tool trusted by the likes of KTM, TravelTripper, Dagmar, and more. It has its presence in over 122+ countries and serves a community of 18,000+ users.
Besides a 15-day free trial of the software, DashThis comes along with four premium plans:
Also Read: 11 Best DashThis Alternatives for 2022 [Tested & Ranked]
Geckoboard is a hassle-free tool for measuring business metrics and creating professional KPI dashboards for businesses.
Its metrics-first approach helps businesses and teams stay focused on their most important metrics. It also lets you share reports across various marketing channels so your team can track all the key metrics.
Geckoboard offers a free version of its software. Apart from this, the platform has three paid plans:
Also Read: We Tested 9 Best Geckoboard Alternatives and Here’s Our Review 
Crazy Egg is a web-based ecommerce application that allows you to visualize your website visitors through heatmaps, session recordings, and A/B testing tools.
Over 300,000 websites, including Etsy, Loreal, and more, use Crazy Egg to optimize their online stores for purchases and enhance the overall shopping experience for customers.
Crazy Egg offers a 30-day free trial period with all its plans. After which, you are charged as follows:
Note: Crazy Egg also offers a customized enterprise-grade plan. You can opt for the same from their pricing page.
Kissmetrics is a powerful ecommerce advanced analytics tool that empowers businesses with enterprise-grade analytics at an entry-level price.
It comes with a user-friendly interface that allows you to easily track, monitor, and analyze your customer data with easy-to-understand detailed reports and visualizations.
Apart from the free trial, Kissmetrics has three paid plans billed annually:
Woopra is a free customer feedback and journey analytics solution that provides businesses with actionable insights extracted from customer databases.
The platform uses a holistic approach to redefine how companies understand, analyze, and retain their customers.
Woopra offers a free-forever plan which includes 90-day data retention, core analytics, and 30+ integrations. Apart from the free plan, Woopra has two paid plans:
Note: Woopra also has an enterprise-level plan. However, it has a custom pricing policy, and you need to connect with the company’s sales rep to get your business the best deal.
Glew is an all-in-one ecommerce analytics solution that transforms raw customer data into actionable insights.
It’s the only multi-channel platform that helps ecommerce merchants, retailers, agencies, and enterprises present complex customer data into easy-to-understand, intuitive dashboards.
Glew offers a free forever analytics solution as its ‘Starter Plan.’ However, if you need more advanced features, Glew has two paid subscription plans:
Supermetrics is a multi-channel eCommerce analytics tool that helps 750k marketers and analysts easily transfer data from multiple data points into a unified dashboard.
In simpler terms, the platform is trusted by the likes of HubSpot, Decathlon, and other top brands to create interactive cross-channel reports in Google Data Studio by importing data from multiple channels.
Supermetrics has a 14-day free trial. After which it offers a range of paid plans to choose from:
Note: Supermetrics also allows you to build custom plans as per your business requirements. You can connect with their sales rep to get the best deal.
Matomo is a leading open-source web analytics solution that empowers businesses to extract actionable customer insights from raw data. Thereby helping them make better data-driven decisions.
Over 1 million websites, including the most prestigious organizations such as the United Nations, Ahrefs, NASA, and more, trust Matomo's services.
Matomo is a free forever ecommerce analytics software. However, for advanced usage, you can get Matomo’s cloud plan - the pricing starts at $23 and goes all the way up to $16,900.
Optimizely's web A/B Testing is the world's most powerful platform that allows you to perform multi-variant testing on any channel or device connected to the internet.
The tool helps you determine the impact of changes made to content or page and how it will influence your buyer's intent.
Optimizely A/B Testing tool is trusted by over 9,000+ businesses, including top companies such as IBM, MailChimp, Discovery, and more.
Optimizely doesn’t have any pricing plans mentioned on its official website. However, you can always request a quote from their pricing page.
AB Tasty is a leading provider of experimentation and personalization solutions that uses an omnichannel approach to help businesses deliver better customer experiences.
Moreover, it helps enterprises build better products by testing them for higher ROI before actually launching them in the market.
AB Tasty doesn’t mention any pricing model on its official website. You can book a demo or get your custom quote from their pricing page.
Founded in 2008, Kameleoon is A/B testing, full-stack, and personalization platform that gives marketers, product teams, and developers the power to boost engagement and conversion.
Kameleoon doesn’t have any pricing details mentioned on its official website. You can request a free demo of the product and get a quote for the same.
Data analytics in ecommerce helps you measure user behavior, their intent, and get to know their customer journey in detail.
Based on the data you get via customer data analytics, you can run A/B tests to know what your customers like more and what needs improvement.
Data analytics helps you build your ecommerce strategy to scale your business.
The analysis of qualitative and quantitative data from your and your competitors' websites is called web analytics in ecommerce.
Some web analytics KPIs and metrics to track:
Related: We Reviewed 8 Best Ecommerce Reporting Tools in 2022 [In Depth Guide]