Best 11 Whatagraph Alternatives in 2024 [Free & Paid]

John Ozuysal
John Ozuysal
February 19, 2024
February 19, 2024

Some of the best Whatagraph alternatives for quick access to KPIs are Datapad, Google Data Studio, Ortto, Raptor, Datadog, WYN Enterprise, Porter, Dataddo, Supermetrics, Oviond, and Scoro.

In this guide, you will find a full comparison between these Whatagraph alternatives and know why they are better than Whatagraph in some aspects.

Why Might You Look for Whatagraph Alternatives?

Reason #1. Poor Customer Service

whatagraph g2 review -1

When purchasing any tool, you need a strong support team who can solve your query quickly and efficiently.

Whatagraph seems to fail in both the departments - it’s neither quick nor efficient. 😪

They promise that they have a working customer support team in the US, but such is not the case.

Being a Europe-based company, people from the US and Canada find it extremely tough to get a timely reply, and many times the reply isn’t accurate, leading to irritated customers.

Reason #2. Many Missing Features

When you pay for a service, you need it to be good, right? If a tool lacks core features when compared to its competitors, the tool doesn’t sustain the market for a longer time.

Such is our concern with Whatagraph. Customers have constantly complained about the software’s lack of features, improper features, and high learning curve.

Here’s what a customer posted on the review site Capterra about Whatagraph.

whatagraph g2 review -2

Reason #3. Major and Minor Bugs

whatagraph g2 review -2

Whatagraph has many bugs in its features 🐞. One major bug is its date filter. The date filter of the tool doesn’t work properly. And you must know how important a date filter is in any KPI dashboarding and reporting tool.

Apart from this, they also promise that you can integrate Whatagraph with Google Sheets, but it doesn’t happen.

The tool overall is more like a beta version with many bugs and issues that need fixing before launching it in the market for real customers.

What are the Best Free Alternatives to Whatagraph?

  1. Datapad: Best to track KPIs via mobile on the go
  2. Google Data Studio: Free tool for webmasters to track website KPIs
  3. Ortto: All-in-one marketing dashboard software for every business size
  4. Raport: A Whatagraph alternative with a low learning curve
  5. Datadog: Has a mobile app to track KPIs easily

#1. Datapad

Datapad helps you track all essential metrics from stunning dashboards.

The beauty of Datapad lies in its simplicity and ease of use. With our tool, anyone in your team with zero technical knowledge can start building reports in mere seconds.

As a go-to solution for Agencies, Datapad makes it easy to onboard new customers with 1-click templates and share performance reports with read-only links.

Datapad also makes it easy to collaborate as a team with the ability to drop comments on KPI cards.

The AI insights tool lets anyone detect anomalies in their data and provides actionable to-do items to increase performance.

Key Feature #1. Templates

Creating reports for your business is no easy task. You have to determine a lot, from which metrics to choose to design the right charts.

If you are an agency and want to create the same reports for multiple clients, then this hassle becomes even more burdensome.

Guess what? Datapad lets you do all this with just a few clicks.

With Datapad's templating features, you can:

  • Choose from a gallery of pre-designed templates and apply them with 1-click
  • Build a custom dashboard and re-use it as a template by changing it's sources
  • Share all connected data sources in the workspace with your teammates

‍Key Feature #2. Team Collaboration

Tracking KPIs isn't a one-person job when you have a lot of them; you need a team. But not all KPI dashboard tools let you bring your team on board. 

Guess what? Datapad lets you do it quickly and easily. 

Moreover, you can assign individual team members tasks to handle, goals to achieve, and metrics to measure.

With Datapad's team collaboration feature, you can:

  • Get notified whenever there’s an update for any metrics and KPIs you track
  • Communicate around your metrics and KPIs with your team members
  • Get push notifications on your phone to stay updated with all your KPIs

Key Feature #3. Automated Reports & Scorecards

Wouldn't it be great if you could check your business KPIs first thing in the morning, straight from your inbox?

With our dashboard software, you can subscribe to any dashboard and receive daily email updates.

All you have to do is build a dashboard, click the subscribe button, and set your email preferences.

The best part is you can share reports with anyone, even emails outside of your organization or workspace.

Step 1: Subscribe to a dashboard

Step 2: Check your inbox

With Datapad’s report and scorecard automation, you can:

  • Subscribe to any dashboard
  • Receive daily highlights around all KPIs
  • Send reports to users in and outside of your organization
  • Customize the date range, calculation, and styling of KPIs


Datapad has a free tier that includes 1 dashboard. If you want more, you can upgrade to the $30 Standard Plan, which includes 3 dashboards and scales with your usage. Datapad also offers a Business Plan tailored for agencies and includes dedicated customer support.

We are now offering an earlybird discount to all users, so it's a great time to sign up and give Datapad a spin.

How Does Datapad Compare to Whatagraph?

For starters, Whatagraph’s Google Sheets integration isn’t as seamless as Datapad. Some bugs need attention, and Whatagraph has failed to address them so far.

Unlike Datapad, Whatagraph doesn’t have a mobile app where you can create and track dashboards from anywhere in the world.

Datapad also lets you search KPIs via its search bar features, and Whatagraph lacks this feature as well.

Whatagraph has pre-built templates, custom branding, and multiple integrations that Datapad lacks as it’s a comparatively new platform.

#2. Google Data Studio

google datastudio dashboard

Google Data Studio provides you with a wide range of tools that convert your data into fully customizable dashboards and reports.

Moreover, it allows you to share your insights with your team or with the world. 

Who Is It For?

Google Data Studio helps marketing and SEO agency owners to save time and answer plenty of data-related questions.

Apart from that, it also helps small businesses to bring data analysis together and make data-driven decisions. It’s a free tool for any webmaster looking to track their website data.


  • Lets you gather data from different data sources like Google Marketing Platforms, Google Ads, Search Console, etc.
  • Provides many mathematical and string functions to transform your raw data into a meaningful dashboard to view data comfortably
  • Allows you to customize the dashboard as per your choice by adding colors, texts, and fonts
  • Lets you make your report more interactive by adding charts, pivot tables, and other data visualization elements
  • Allows real-time collaboration on your dashboards so that you and your team can track KPIs and respond to changes as per the company’s requirements


Google Data Studio is a free tool that brings together data from different sources to create amazing dashboards that help you and your team tap into the collective wisdom of the data.   

#3. Ortto

Ortto dashboard

Ortto’s marketing dashboard brings customer, transactional, and behavioral data in one place to empower your team to make more accurate business decisions. 

Its unique dashboard design unifies the customer data platform, marketing automation tools, and analytics and reporting so that you track the most important KPIs and scale your business.

Who Is It For?

Whether you’re a solo e-commerce business owner or a large SaaS enterprise, Ortto’s marketing dashboard is designed for every use case. It’s a quick and easy desktop-based KPI tracking tool.


  • Over thousand no-code integrations allow you to bring all of your customer data to the customer data platform quickly
  • Ready-to-plug-in dashboard templates provide meaningful insights into the campaign without the expertise of a data analyst
  • Provides an overview of your customer’s journey so you can visualize your entire progress and take the necessary steps
  • Lets you share your dashboard with a click of a button on the big screen so that your team can see all the KPIs that matter the most
  • Built-in revenue attribution allows you to measure the impact of every campaign without any data scientist


Ortto offers diverse pricing plans for every business type. Its free plan is perfect for those just starting with marketing automation. With Ortto’s free plan, you get access to its dashboard builder and can design 1 dashboard.

Ortto pricing

#4. Raport

Raport dashboard

Raport combines important data from all the useful analytics tools and dashboards in a single place so that you don’t have to toggle between multiple platforms to look for data.

It pulls in key metrics from the 7 most widely used apps into a clear and easy-to-understand dashboard that allows you to stay on top of your business.

Who Is It For?

It doesn’t matter if you’re a startup or an enterprise, Raport helps both in staying on top of their metrics in the easiest way possible. The tool has a relatively low learning curve, which makes it easy for beginners to get started.


  • Combines 30+ important metrics from 7 most popular apps into a single easy-to-use dashboard
  • Automatic generation and delivery of performance reports that contains the most important KPIs straight to your inbox via email
  • Notifies about irregularities in data with custom alerts so that you can be prepared well in advance
  • Has an API and Integrates with the likes of Google Analytics, Facebook, Twitter, Google Ads, and many known platforms to import data automatically


Raport offers free plans both for side projects and startups which include:

  • Up to 5 data connections
  • 7 data source integrations
  • Standard and priority support

#5. Datadog

Datadog dashboard

Datadog allows you to create real-time interactive dashboards so that you can analyze performance overviews and important business metrics side-by-side.

In addition to that, you can also create customized dashboards as per the needs of your team in no time.

Who Is It For?

Datadog’s out-of-the-box dashboards help a variety of businesses, right from infrastructure and media companies to medicine and SaaS enterprises, to gain deeper data insights. It comes with a mobile app that makes it an ideal dashboarding tool for people who’re short on time.


  • Pre-built templates and drag and drop widgets allow you to create customized dashboards in seconds
  • Allows automatic visualization of any data in the form of heat maps and stacked graphs with Datadog’s geomap graphs
  • Lets you explore your infrastructure, logs, and network performance for collaborative analysis
  • The built-in collaboration feature allows you to share dashboards with anyone in your organization
  • Built-in formulas allow you to analyze important metrics


Datadog offers a free plan with 1-day metrics retention, 5 hosts, all platform integrations, and many more features. It also has paid plans - Pro ($15 per host per month) and Enterprise ($23 per host per month).

Datadog pricing

What are the Best Paid Alternatives to Whatagraph?

  1. WYN Enterprise: Business managers and teams use it to track KPIs frequently
  2. Porter: Best to track KPIs for beginners who aren’t aware of coding
  3. Dataddo: Build for small and mid-sized businesses
  4. Supermetrics: Has a highly user-friendly interface
  5. Oviond: Best to track KPIs and make data-driven decisions
  6. Scoro: Best for marketing agencies to create white labeled reports

#6. WYN Enterprise

WYN Enterprise is a real-time business intelligence analytics platform that empowers you to visualize the data and make fast strategic decisions.

It also lets you build interactive dashboards to analyze data trends and make smarter business decisions. 

Who Is It For?

Whether you own an affiliate business or an agency, WYN Enterprise provides a full suite of features that accommodates business growth. It’s suitable for business managers and team members who track KPIs frequently.


  • The dynamic dashboard allows you to generate real-time reporting and detailed KPI visualization
  • Self-service BI dashboards save time by enabling the users to build their ad hoc dashboards
  • Offers a full set of white label capabilities so that you can customize and utilize the dashboards as part of your app
  • An extensive range of in-house customization tools allow you to create customized visualizations for the BI dashboard in minutes
  • Allows you to share the dashboard to desktop and mobile devices via their web-based portal


WYN Enterprise doesn’t reveal its pricing unless asked for. You can try out the platform for free for a 15-day trial. Or, if you want to take a full test drive, there’s a 30-day trial available as well.

WYN Enterprise pricing

#7. Porter Metrics

Porter Metrics dashboard

Porter is a fast and reliable no-code reporting solution for marketers. 

It’s been designed so that anyone without prior knowledge of coding can simply connect from the data sources and create customized reports in minutes.

Who Is It For?

Porter is specially designed for marketing professionals who want to do things all by themselves. 

It doesn’t matter whether they’re data scientists or a coder, Porter helps them get their marketing metrics and dashboards so they can grow predictably.


  • Over 80 customizable report templates let you create a marketing report without the knowledge of KPI tracking or dashboarding
  • Enables you to design your personalized report with colors, logos, icons, and texts of your choice
  • Allows you to convert your reports into PDF and share them via links or by embedding them on a website
  • Has Google Data Studio tutorial and guides to help you achieve your marketing goals with data
  • Provides instant live support for troubleshooting and personalized training on marketing reporting 


If you want to get started without any risks, Porter offers a free plan for 14 days. However, if you want to do more, you can select from these four plans:

  • Solo: $15/month
  • Teams: $30/month
  • Agency: $80/month
  • Custom: You can schedule a call to request a custom plan per your needs.
Porter metrics pricing

#8. Dataddo

Dataddo dashboard

Dataddo is a straightforward, no-code data integration platform that allows you to send all the data from various data sources to your favorite reporting platform.

Who Is It For?

Dataddo is perfect for small and large businesses that focus on saving storage spaces, want quick integrations, and track multiple KPIs with large databases.


  • Lets you sync data automatically and generate reports for your investors to have a look at all the crucial KPIs
  • Dataddo’s integrations are quick, it just takes seconds to import data, no matter the size
  • Lets you merge datasets to get a side-by-side comparison of multiple business KPIs so that you can make better data-driven decisions
  • Comes with 130+ connectors for any paid plan you choose
  • Saves a lot of storage as the data you import goes directly from the data source to the dashboard and doesn’t get stored in data warehouses


Dataddo offers two paid plans to choose from:

  • Standard: $35 per month
  • Custom: Contact sales for a monthly flat fee
Dataddo pricing

#9. Supermetrics

Supermetrics homepage

Supermetrics is a cloud-based platform that brings all the in-depth marketing data to your reporting, analytics, and storage platform.

It mainly focuses on the quality of connectors so that you can create stunning dashboards or move your data to a data warehouse.

Who Is It For?

Supermetrics help small and medium-sized businesses, marketing agencies, e-commerce, and large enterprises to centralize their marketing data and automate reporting. The platform is appreciated by many users for its customer interface.


  • Pulls data from more than 90 marketing and sales platform integrations into your dashboard with automatic one-click integrations
  • Helpful for SMBs as it allows them to run several experiments on different marketing channels to see what drives growth
  • Automated data transfers help e-commerce businesses to focus on improving customer satisfaction and growing their business
  • Save unnecessary hours of manual work by automating your marketing reporting and sharing them across social media
  • In-built report and dashboard templates to get you started in no time


Supermetrics offers five paid plans, which are:

  • Single Connector: € 39 per month 
  • Essential: € 99 per month
  • Core: € 199 per month
  • Super: € 499 per month
  • Enterprise: Talk to the sales team
supermetrics pricing

#10. Oviond


Oviond helps you to build stunning dashboards so you can easily track and optimize your digital marketing performance by understanding what’s going on and what to do next. 

It offers a variety of features that helps more than 3,000 brands and agencies to boost digital marketing reporting and monitoring.

Who Is It For?

Whether you’re a digital marketing agency, small marketing team, or mid-sized business, Oviond provides crucial insights to all of them that boost their performance.


  • Over 120 pre-built templates with commonly used KPIs help you to set up a customizable dashboard in no time
  • More than 40 in-built marketing data integrations allow you to instantly gather data from popular sources so that you don’t miss what’s important 
  • Drag and drop dashboard builder lets you design a customizable dashboard with your choice of text, images, and icons
  • Enables automatic sharing of digital marketing dashboard with your teams so that everyone can measure the success of the campaign
  • Allows easy sharing options for dashboards from your custom domain via a link, email, spreadsheets, or converting it to PDF


You can try using Oviond free for 15 days. But, if you want to enjoy more of its features, it also offers three paid plans which are:

  • Small Agency: $99/month
  • Regular Agency: $199/month
  • Large Agency: $399/month
Oviond pricing

#11. Scoro

Scoro dashboard

Scoro is a reporting and dashboard tool that lets you analyze all the important metrics so that you can spend more time on execution and strategy to grow your business.

Who Is It For?

Scoro offers a full set of features that helps agencies, consulting firms, and other professional services to scale their business and improve team efficiency.


  • Identifies the gaps and creates a detailed report in a single click that provides an overview of the risk areas in your business
  • Allows you to build and share the reports so that you have access to structured data at your fingertips
  • Allows you to synchronize Scoro with your currently used tools like a calendar or communication channel Slack
  • Build real-time dashboards, track KPIs, and improve business performance with Scoro


Scoro offers four paid plans:

  • Essential: $28/month
  • Standard: $42/month
  • Pro: $71/month
  • Ultimate: Contact the team for pricing
Scoro pricing

Keep All Your KPIs in Pocket for Free with Datapad

Datapad is a mobile-first app that lets you track KPIs from anywhere in the world; all you need for it is a stable internet connection.

The tool is meant for marketers and founders who want to track KPIs daily but simply lack time. Our app gives you quick access to KPIs from your mobile phones so you can have a quick sneak-a-peek into the KPI dashboards and guide your team accordingly.

Datapad is a free-to-install app, you can just sign up and get started.

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